Paving The Path for Indian Textile in the International Market

The Indian textile and apparel industry is one of the oldest industries to have developed in India, dating back to many centuries. India holds second largest place in the world in manufacturing textiles and clothing. We are the also the second largest exporter of textiles and apparels, contributing 5% of the total global trade. Even today, the textile industry is the largest contributor in India’s export market contributing 15% share.

Steps Taken by the Government

The Government of India has understood the potential of Indian Textile industry as a major player in the international market. In view of that, it has launched different export promotion policies for the textile industry, has permitted 100% Foreign Direct Investment, encouraging various international textile trade fairs.

In order to promote Indian textile industry in the global market and encourage MSME, the Indian Chamber Of Commerce is hosting a three day long Virtual Buyer Seller Meet, supported by the Ministry of Commerce, Government of India from 14th to 16th December, 2020 where exhibitors will showcase their products, launch new products, promote their brand on an international forum and network and connect with global audience. It brings in a great opportunity to explore new business segments in textile industry and international market penetration.

How to boost Indian textile and apparel exports?

According to research, the major hindrances for Indian exporters are high production cost, government policies, time duration for export and high competition from other countries.

In order to increase exports of textile and apparel, goods of high standard must be produced and on time delivery is mandatory.

Follow the below mentioned to achieve growth in export

  • Selection of proper fabric, dye, chemicals should be taken into account. International buyers have laid down quality parameters for sellers in India where they are buying from. The workers manufacturing the garments starting from the warehouse level to the stores should all be up to date with latest techniques, machines, chemicals etc.

  • Quality Check: It is important to have strict quality control and quality check in order to deliver high standard and perfectly manufactured goods as ordered by the buyers. Producing high quality goods need an understanding of what quality means to the customers, how it is perceived and accordingly make products.

  • Training: Proper training to the workers, both entry level and senior is must. It will help them perform better and result in manufacturing high standard products, this will in turn increase the orders of export.

  • Modern technologies: Use of latest technologies will help to manufacture at a large scale, better and faster output and meet international standards. It goes a long way to reduce cost on many spheres and less pressure on the environment.

  • With increasing competition from neighbouring countries, India needs to develop scientific solutions to be at the forefront and address customer/buyer problems quickly. We have to be innovative in thinking in order to come up with unique products and ideas. There needs to be matured and experienced leadership rather than just hierarchical supervision in order to meet the requirements of the buyers.

  • Relaxation in Government policies: Government should relax its stringent policies of export and come up with various initiatives, investment, export promotion policies to encourage export.

Our Indian textile, handicrafts, apparel are much sought after internationally. The various trade fairs and textile, handicrafts events’ success, are proof of growing demand of Indian products in international market. Buyers across the globe are recognizing more and more, the potential of Indian textile industry and its work force.

Organisations like Indian Chamber Of Commerce, Indian counterparts and Indian Missions abroad are promoting such trade fairs to encourage cross border trade and build and promote healthy relationships.

Indian Chamber Of Commerce is leading the way in promoting international trade, bridging the gap between international buyers and sellers by removing the middle men, promoting your brand on an international podium. With the huge success of a recent textile event that was hosted by Indian Chamber Of Commerce, it is now organizing a Virtual Buyer Seller Meet, supported by the Government Of India, in the field of textile and handicrafts from 14th to 16th December, 2020.

Don’t miss out the opportunity to connect and network with international buyers, delegates, business partners etc. to form new alliance, take your brand global, easy road to international market penetration, launch your new products and so on. Hurry and Register Now!!

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