The value of in person interactions and physical meetings can never be undermined and will never be obsolete but yet there are times when you have to go another road and do things differently. Going “virtual” is the need of the hour and how businesses and all institutions are adapting to this new normal of going virtual practically in everything is interesting.
The current pandemic has made virtual events not an option but a must for all. Adapting to this change has not been a very easy ride for everyone. Yet people are beginning to understand the power of doing things virtually and the massive advantage it brings.
Hosting a virtual event requires as much attention, care, efforts, running around and the last minute work as in physical event. In the same way as in person event, you need to heavily promote a virtual event, engage the visitors, create enjoyable experiences for them and make the event a success from the point of the business and the visitors. Virtual events if done with as much care and wholeheartedly can create a value added, engagement driven and goal oriented impact that can go much beyond a phone or a desktop screen.
Why hold a Virtual Event?
Virtual events are held for almost the same reasons as events with physical gatherings, to communicate a brand’s to drive sales and lead generation, customer acquisition, customer retention. While deciding whether to hold a virtual or physical event, it is important to first analyze what the business wants to achieve specifically through the event and whether or not a virtual event will be able to achieve those goals.
Advantages of hosting Virtual Events
Although the global Covid 19 pandemic has brought the world to a grinding halt but if there is anything good it has brought with it, then it is the positive impact it has created in the event industry and digital world.
Embracing virtual event platform has helped many event organizers and companies from event cancellations, thus minimizing their revenue loss and company closures. Even in a post covid world, hosting virtual events can bring about many benefits to businesses houses. Companies like Indian Chamber of Commerce are realizing how hosting events on virtual platforms can not only benefit them but also attendees, speakers and partners as well.
Before the pandemic, the use of virtual platform for hosting events had already been significantly high, and now that organizations are realising its host advantages, there will be no looking back even in a post Covid world.
Reasons why event organizers will consider holding events, even in a post covid world
Opportunity to reach a wider audience
Holding events virtually opens up the opportunity of reaching out to wider audience base around the globe. Hosting an event virtually, knocks out the hassle of time, money and travel which many a times prevent interested attendees from attending the event. Due to its ease of attending from anywhere, virtual events attracts a large number of audiences from around the globe and in turn help businesses expand their customer base.
Cost effectiveness is one of the main benefits of having a virtual event. It reduces the overhead cost and event logistics to a considerable extent, since arrangements like venue, food, accommodation are eliminated. This in turn higher your event ROI and profitability.
Collaborating and Building Community
Virtual events provide greater opportunities for collaborating and building communities than in person events. Virtual platforms can be used to collect information and build communities and nurture them before, during and after an event.
Pre Event : The platform can be used as an information desk to provide information regarding the event, upload materials for downloading, take feedback from the past attendees of similar events.
During the Event : The platform is the place to network during the event with other attendees. Virtual platforms offer several networking opportunities like live chat, video meetings, Q&A sessions, one on one chats. It also gives you the chance to showcase your products live and launch new products.
Post Event: Virtual platforms give you an opportunity to continue networking even after the event is over. It becomes a medium for organizers and members to keep in touch and build lasting business relations that go beyond the event.